How long does the average visitor stay on a blog?

96 seconds.

Yep, that’s it.

Darren Rowse at Problogger.com did some insightful research on this:

I searched for the statistic on Google but couldn’t find it so I decided to do some of my own investigations.

I headed over to The Truth Laid Bear: Traffic Ranking Page. It lists blogs in order of how much traffic they attract. It is limited to blogs using the Site Meter stats package that have made their statistic public.
I surveyed 350 blogs – 25% of the blogs listed and found the following results.

According to Site Meter stats the average reader spends 96 seconds reading the average blog.

In other words, if you blog, realize that folks don’t spend much time hangin’ around so, keep it short and to the point.

Now that you’ve spent the past 60 seconds reading this page, go ahead and use your remaining 36 seconds to click to another page.

photo by Michael Hyatt